POGO
Pogo, which launched
on 1 January 2004, is a cable and Satellite television channel created by Turner
Broadcasting, is a unit of Time Warner for India which primarily shows animated programming and some live-action shows based in Mumbai, Maharashtra. Although
initially only available in India, a time shift version is now available in
Nepal,Bhutan, Maldives and Sri Lanka. available in four languages (Hindi,
English, Tamil and Telugu).
In Pakistan and Bangladesh Pogo is available as a two-hour
block on Cartoon Network (Pakistan).
Pogo has been the No.1 Kids Channel in India for more than a
year now. For the 18th week of 2013, Pogo broke records by gaining the highest
GRPs for any kids channel in India for the past 7 years. It got 183 GRPs and
it's sister channel - Cartoon Network (India) got 134 GRPs, thus in 2nd place.
Together Pogo and Cartoon Network had 49.8 % of the total viewership of Kids
genre in the 18th week of 2013, though there are other famous kids channels
such as 4 kids channel belonging to Disney India, 3 belonging to Nicklodeon
India, Animal, etc.
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